River Country Eye Care was voted Reader’s Choice for Best Vision Center, and Best Place to Work! Dr. Goff was voted Best Optometrist!

We are truly honored and humbled by these awards. It has been less than 18 months since we first opened our doors and the positive response and support from our community continues to amaze us. We are so happy to care for our friends and neighbors!


Our dynamic team has grown several times already. We now have 4 full-time and two part-time team members. Next week we will add a new full-time medical assistant. This brings our team to a total of 8 including Dr. Goff. For anyone who still has any doubt about the true impact of shopping local, our business should serve as a perfect example. You have decided to seek care near home and to purchase eyewear locally. In doing so you have created 8 new jobs right here in Three Rivers since August 2016.

The ripple effect of this support can be felt throughout our community. In choosing to stay local, you allow us to send one of our team to classes at Glen Oaks Community College to grow her skills and further her career. In choosing to stay local, you made it possible for us to hire a young man with developmental delays through the St. Joseph County CMH Supported Employment program. In choosing to stay local, you enable us to donate services to the Three Rivers Lions Club and Centreville Lions Club in support of their Vision Assistance Programs. In choosing to stay local, you improve our community. 

Thank you for your support of our local business and thank you for your votes. You’ve said you think we are the best and we’ll keep working to live up to that expectation.