Adam Goff, OD, FAAO
Adam Goff, OD, FAAOOptometrist & Owner
Dr. Goff is an Optometrist providing a broad range of services for Three Rivers and surrounding communities. He attended Michigan State University for his undergraduate degree in Human Biology and received his Doctor of Optometry in 2010 from The Ohio State University. Dr. Goff completed a residency at the Chillicothe and Columbus Veterans Affairs Medical Centers, where he trained in ocular disease. He has completed Fellowship in the American Academy of Optometry. Fellows of the American Academy of Optometry are entitled to use the designation FAAO. The designation-FAAO-means they are recognized by their colleagues as knowledgeable and experienced professionals who have met the high standards of professional competence in a broad range of issues related to eye care.

Dr. Goff lives in Three Rivers with his wife, Erin and their two sons, Cooper and Emmett. Their dog Lucy was adopted from St. Joseph County Animal Control. He is Vice President of the Three Rivers Lions Club and serves on the St. Joseph County United Way Board of Directors and the Three Rivers Health Board of Directors. Dr. Goff and his family are members of St. John’s Lutheran Church in Three Rivers. His professional associations include the Michigan Optometric Association, the American Optometric Association, and the American Academy of Optometry.

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Laurie Beck
Laurie BeckPatient Care Coordinator
Our Patient Care Coordinator Laurie is here to oversee the flow and operation of our office. That means she’s a smiling face to welcome you to your appointment and strives to make your visit comfortable and enjoyable. She is an organizing whiz and keeps all the parts of our clinic working together smoothly so we can take the very best care of our patients.

Laurie lives in Three Rivers with her husband Chad, and three kids, Carson, Brycen, and Aubree. They enjoy family vacations and love to camp. Laurie and her family attend Fish Lake Bible Church, where she is a youth group leader.

Jenn Perez
Jenn PerezOptician
Our Optician Jenn has been in the eye care industry since 2008 and has been with River Country Eye Care from the very beginning in 2016. Jenn enjoys helping our patients to select their eyewear. Her goal is to make sure every patient looks their best and loves their new eyewear. Jenn also instructs new contact lens wearers on how to insert and remove their contact lenses, as well as how to properly care for them.

Jenn lives in Three Rivers with her husband Luis and two children, Drew and Lauren. Jenn enjoys spending time with her family going out to eat or going to the park.

She’s happy to be part of River Country Eye Care and is excited to give the best customer service and care to each and every patient.

Carolyn Kirchner
Carolyn KirchnerOffice Assistant
Carolyn joins us for a few hours each week to help with administrative work and correspondence.

A Three Rivers native, Carolyn, ran cross country for 7 years throughout middle and high school and became an assistant cross country coach after graduation from High School. She also runs cross country for Glen Oaks Community College where she is a student.

She is no stranger to hard work! River Country Eye Care shares her with Building Blocks Preschool. We are grateful for the time she can be here! She is also wonderful with kids if you need a babysitter!

When not working, Carolyn likes to spend time with friends and family.

Jacquelynn Allan
Jacquelynn AllanAdministrative Assistant
PROFILE COMING SOON!
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Brittany Howard, CMA
Brittany Howard, CMAMedical Assistant
Our Medical Assistant Brittany is a 2016 graduate of Glen Oaks Community College. She has been with River Country Eye Care since January 2018. Brittany assists Dr. Goff with patient care by collecting medical history and several measurements necessary for a thorough eye examination. She also performs advanced diagnostic testing for our patients who are treated for medical eye problems. Her favorite test we offer is Optomap ultra-widefield retinal imaging because it facilitates early detection of sight-threatening conditions like retinal tears, glaucoma, or macular degeneration and even life-threatening diseases like cancer, stroke, and cardiovascular disease.

She loves spending time with her two daughters, Ayva and Kah’Bria. Brittany is also involved in the Children’s Ministries at Riverside Church.

She’s a valued member of the River Country Eye Care team and looks forward to serving you and your family for many years to come!